Privacy Policy
Effective Date: February 23, 2026
Last Updated: May 6, 2026
Introduction
ROC Paint Co. (“we,” “us,” “our,” or “Company”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://rocpaintco.com/ (the “Site”) or use our painting services.
By accessing or using our Site or services, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site or use our services.
2. Information We Collect
2.1 Personal Information You Provide
We may collect personal information that you voluntarily provide to us when you:
- Request a quote or consultation
- Contact us via phone, email, or contact forms
- Schedule painting services
- Sign up for newsletters or promotional communications
- Submit reviews or testimonials
- Interact with us on social media
This information may include:
- Full name
- Email address
- Phone number
- Property address
- Billing address (if different from property address)
- Project details and specifications
- Payment information (processed through third-party payment processors)
- Communication preferences
2.2 Information Automatically Collected
When you visit our Site, we automatically collect certain information about your device and browsing activities, including:
- IP address
- Browser type and version
- Device type and operating system
- Pages visited and time spent on pages
- Referring website addresses
- Geographic location (city/state level)
- Date and time of visit
- Clickstream data
2.3 Tracking Technologies and Cookies
We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your interactions with our Site. Specifically, we use:
Google Analytics: We use Google Analytics to analyze website traffic and user behavior. Google Analytics collects information such as how often users visit the Site, what pages they visit, and what other sites they used prior to visiting our Site. For more information about Google Analytics, visit https://policies.google.com/privacy.
Facebook Pixel: We use the Facebook Pixel to measure advertising effectiveness, build targeted audiences for ad campaigns, and track conversions. The Facebook Pixel collects information about your visit to our Site and your interactions with our advertisements on Facebook and Instagram. For more information about Facebook’s data practices, visit https://www.facebook.com/privacy/explanation.
Other Cookies: We may use session cookies (which expire when you close your browser) and persistent cookies (which remain until you delete them or they expire) to improve Site functionality and user experience.
You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our Site.
3. How We Use Your Information
We use the information we collect for the following purposes:
- Service Delivery: To provide painting services, communicate about projects, schedule appointments, and fulfill our contractual obligations
- Customer Support: To respond to inquiries, provide customer service, and address technical issues
- Business Operations: To process payments, maintain records, and manage our business operations
- Marketing and Communications: To send promotional materials, newsletters, special offers, and information about our services (you may opt out at any time)
- Website Improvement: To analyze Site usage, improve functionality, and enhance user experience
- Advertising: To deliver targeted advertisements on third-party platforms like Facebook and Instagram, measure ad performance, and optimize marketing campaigns
- Legal Compliance: To comply with legal obligations, enforce our terms and conditions, and protect our rights and property
- Safety and Fraud Prevention: To detect and prevent fraudulent activities, unauthorized access, and other illegal activities
3.1 SMS Communications & Consent
- By providing your phone number to ROC Paint Co., you consent to receive conversational text messages related to your inquiries, estimates, project updates, scheduling, and customer support.
- Message frequency may vary based on your interaction with our team. Message and data rates may apply.
- Consent to receive SMS messages is not a condition of purchase.
3.2 Data Sharing
- Customer data is not shared with 3rd parties for promotional or marketing purposes.
- Mobile opt-in and consent are never shared with anyone for any purpose. Any information sharing that may be mentioned elsewhere in this policy excludes mobile opt-in data.
4. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties. We may share your information in the following circumstances:
4.1 Service Providers
We may share your information with third-party service providers who perform services on our behalf, including:
- Payment processors
- Email marketing platforms
- Website hosting providers
- Analytics providers (Google Analytics)
- Advertising platforms (Facebook/Meta)
- Customer relationship management (CRM) systems
- Scheduling and project management tools
These service providers are contractually obligated to use your information only for the purposes of providing services to us and to protect your information.
4.2 Business Transfers
If ROC Paint Co. is involved in a merger, acquisition, asset sale, bankruptcy, or other business transaction, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our Site of any such change in ownership or control of your personal information.
4.3 Legal Requirements
We may disclose your information if required to do so by law or in response to:
- Valid legal processes (subpoenas, court orders, warrants)
- Requests from law enforcement or government agencies
- Circumstances requiring disclosure to protect our rights, property, or safety, or that of our customers or the public
4.4 With Your Consent
We may share your information with third parties when you have given us explicit consent to do so.
5. Third-Party Links and Services
Our Site may contain links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.
6. Data Security
We implement reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:
- Secure server infrastructure
- Encryption of sensitive data during transmission
- Access controls and authentication procedures
- Regular security assessments
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Factors we consider in determining retention periods include:
- The nature of the services provided
- Legal and regulatory requirements
- Contractual obligations
- Potential legal claims
- Business operational needs
When we no longer need your personal information, we will securely delete or anonymize it.
8. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information:
8.1 General Rights
- Access: Request access to the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information, subject to certain exceptions
- Objection: Object to the processing of your personal information
- Restriction: Request restriction of processing in certain circumstances
- Data Portability: Request a copy of your information in a structured, machine-readable format
8.2 Marketing Communications
You have the right to opt out of receiving marketing communications from us at any time by:
- Clicking the “unsubscribe” link in our emails
- Contacting us using the information provided below
- Adjusting your communication preferences
Please note that even if you opt out of marketing communications, we may still send you transactional or service-related communications.
8.3 Cookie Preferences
You can control cookies through your browser settings and opt out of certain tracking:
- Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout
- Facebook Pixel Opt-Out: Adjust your ad preferences in your Facebook account settings
8.4 California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information we collect, use, disclose, and sell
- Right to request deletion of your personal information
- Right to opt out of the sale of personal information (Note: We do not sell personal information)
- Right to non-discrimination for exercising your CCPA rights
To exercise these rights, please contact us using the information below.
9. Children’s Privacy
Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete such information promptly. If you believe we have collected information from a child, please contact us immediately.
10. International Data Transfers
Our Site is operated in the United States. If you are accessing our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. By using our Site or services, you consent to the transfer of your information to the United States.
11. Do Not Track Signals
Some web browsers have a “Do Not Track” feature that signals to websites that you visit that you do not want to have your online activity tracked. Our Site does not currently respond to Do Not Track signals or similar mechanisms.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:
- Posting the updated Privacy Policy on this page
- Updating the “Last Updated” date at the top of this Privacy Policy
- Sending an email notification (for significant changes)
We encourage you to review this Privacy Policy periodically. Your continued use of our Site or services after changes are posted constitutes your acceptance of the updated Privacy Policy.
13. ROC Paint Co. Messaging Terms and Conditions
- The messaging program consists of general conversational messaging to answer questions and provide support to customers.
- You can cancel the SMS service at any time. Just text ‘STOP’ to the phone number from which you received messages. After you send the SMS message ‘STOP’ to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time and we will start sending SMS messages to you again.
- If you are experiencing issues with the messaging program you can reply with the keyword HELP for more assistance, or you can get help directly at info@rocpaintco.com.
- Carriers are not liable for delayed or undelivered messages.
- As always, message and data rates may apply for any messages sent to you from us and to us from you. Message frequency will vary based on communication needs. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.
- If you have any questions regarding privacy, please read our privacy policy contained in the rest of this document/page.
14. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
ROC Paint Co.
Website: https://rocpaintco.com/
For privacy-related inquiries, please include “Privacy Policy” in the subject line. We will respond to your request within a reasonable timeframe.
By using our Site or services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.