Privacy Policy
Effective Date: February 23, 2026
Last Updated: October 6, 2026
1. Introduction
ROC Paint Co. (“ROC Paint Co.,” “ROC,” “we,” “us,” “our,” or the “Company”) values your privacy and is committed to responsibly handling and protecting your personal information.
This Privacy Policy describes the types of information we may collect when you visit rocpaintco.com (the “Site”), communicate with our team, request an estimate or assessment, or use our residential painting, commercial painting, staining, coatings, concrete sealing, surface preparation, refinishing, or related services. It also explains how we use, disclose, store, and protect that information.
By accessing our Site or using our services, you acknowledge and agree to the practices described in this Privacy Policy. If you do not agree with this Policy, please discontinue use of the Site and our services.
2. Information We Collect
2.1 Information You Provide to Us
We may collect personal information that you voluntarily provide when you:
Request an estimate, quote, consultation, or project assessment
Contact us by telephone, email, text message, or website form
Schedule painting, coating, staining, refinishing, or related services
Enter into a contract or other business relationship with us
Request information regarding a current or potential project
Subscribe to promotional or informational communications
Provide a review, testimonial, photograph, or other feedback
Communicate or interact with us through social media
Submit project documentation, photographs, plans, specifications, color selections, or other information necessary for us to perform services
Information we may collect includes:
Full name
Company or organization name
Email address
Telephone number
Project or property address
Billing address
Project descriptions, specifications, plans, photographs, color selections, and related information
Billing and payment information, which may be processed through third-party payment providers
Communication preferences
Information necessary to prepare estimates, proposals, contracts, invoices, work orders, or project documentation
2.2 Information Collected Automatically
When you access or use our Site, certain information about your device and activity may be collected automatically. This information may include:
Internet Protocol (IP) address
Browser type and browser version
Device type
Operating system
Pages viewed on our Site
Length of time spent on individual pages
Referring website or source
General geographic location, such as city or state
Date and time of access
Clickstream and browsing activity
2.3 Cookies and Tracking Technologies
Our Site may use cookies, pixels, web beacons, and similar technologies to understand how visitors interact with the Site and to improve our website, services, marketing, and advertising.
These technologies may include:
Google Analytics: We may use Google Analytics to better understand website traffic and visitor behavior, including which pages are viewed, how frequently visitors access the Site, and how visitors arrived at the Site.
Meta/Facebook Pixel: We may use the Meta Pixel or similar Meta advertising technologies to evaluate advertising performance, measure conversions, build advertising audiences, and understand interactions with advertisements on Facebook, Instagram, or related platforms.
Other Cookies: We may also utilize session cookies, which expire when you close your browser, and persistent cookies, which remain on your device until they expire or are deleted.
Most browsers allow you to restrict or disable cookies through browser settings. Disabling certain cookies may affect the functionality or performance of portions of our Site.
3. How We Use Information
Information collected by ROC Paint Co. may be used for purposes including:
Providing Services: Preparing estimates and proposals, coordinating projects, scheduling work, communicating regarding painting and coating services, and performing our contractual obligations.
Customer and Client Support: Responding to questions, requests, concerns, warranty matters, and other communications.
Project Management: Coordinating employees, crews, subcontractors, vendors, schedules, materials, colors, project documentation, and other elements necessary to perform our work.
Business Administration: Processing payments, maintaining financial and project records, managing contracts, issuing invoices, and operating our business.
Website Optimization: Evaluating Site performance, understanding visitor behavior, improving navigation, and enhancing functionality.
Advertising: Measuring and improving advertising campaigns and, where applicable, displaying relevant advertising through third-party platforms such as Facebook and Instagram.
Legal and Contractual Compliance: Meeting legal obligations, enforcing agreements, responding to legal requests, and protecting our rights and property.
Security and Fraud Prevention: Identifying suspicious activity, preventing unauthorized access, and protecting ROC Paint Co., our customers, clients, vendors, employees, subcontractors, and others from fraudulent or unlawful activity.
3.1 SMS Terms & Conditions
Product Description
By providing your mobile phone number to ROC Paint Co., you consent to receive SMS messages related to your inquiry, estimate or quote, project assessment, scheduling, appointment reminders, project communications, service updates, account or billing matters, customer support, and other communications related to services you have requested from us.
Consent to receive SMS communications is not a condition of purchasing goods or services from ROC Paint Co.
Message Frequency
Message frequency may vary depending on your interaction with us and your project needs.
Message and Data Rates
Standard message and data rates may apply.
Opting Out
You may opt out of receiving SMS messages at any time by replying “STOP” to any SMS message you receive from us.
After opting out, you will receive a confirmation message, and we will cease sending SMS messages to your number unless otherwise permitted or required by law.
Help and Support
If you need assistance or have questions about our SMS service, reply with “HELP” to any SMS message you receive, or contact our customer support team at [ROC PAINT CO. SUPPORT EMAIL OR PHONE NUMBER].
Privacy Policy
Your phone number and mobile information will be handled in accordance with this Privacy Policy.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
All data-sharing provisions contained within this Privacy Policy exclude text messaging originator opt-in data and consent. This information will not be shared with third parties.
3.2 Mobile Data and Marketing
ROC Paint Co. does not sell, rent, or share customer information with third parties for their independent promotional or marketing purposes.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
Text messaging originator opt-in data and consent are specifically excluded from any data-sharing arrangements described in this Privacy Policy and will not be shared with third parties for marketing or promotional purposes.
We may use your contact information to communicate directly with you regarding ROC Paint Co. services, promotions, or company updates where permitted by law. You may opt out of promotional communications at any time.
4. When We May Share Information
ROC Paint Co. does not sell or rent your personal information to third parties.
We may, however, disclose certain information in limited circumstances when reasonably necessary to operate our business and provide our services.
4.1 Service Providers and Business Partners
We may provide information to trusted third-party service providers that perform functions on our behalf, such as:
Payment processing companies
Accounting or financial service providers
Email and communication platforms
Website hosting providers
Analytics services, including Google Analytics
Advertising platforms, including Meta/Facebook
Customer relationship management systems
Estimating and proposal software
Scheduling and project management platforms
Cloud storage and document management services
Contractors, subcontractors, suppliers, and vendors when reasonably necessary for a project
Such providers may access information only to the extent reasonably necessary to perform services for ROC Paint Co. and are expected to appropriately protect the information they receive.
SMS opt-in data and consent are excluded from this sharing and are not shared with third parties or affiliates for marketing or promotional purposes.
4.2 Business Transactions
If ROC Paint Co. is involved in a merger, acquisition, sale of assets, restructuring, financing, bankruptcy, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable law.
4.3 Legal Requirements and Protection of Rights
We may disclose information when we reasonably believe disclosure is necessary to:
Comply with applicable laws, regulations, legal processes, or governmental requests
Enforce our contracts, agreements, or policies
Protect the rights, property, safety, or security of ROC Paint Co., our customers, employees, contractors, or others
Investigate or prevent fraud, security incidents, illegal activity, or misuse of our services
Establish, exercise, or defend legal claims
5. Data Security
ROC Paint Co. takes reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, loss, misuse, disclosure, alteration, or destruction.
However, no method of transmitting information over the Internet or storing information electronically is completely secure. Accordingly, while we work to protect your information, we cannot guarantee absolute security.
6. Data Retention
We may retain personal information for as long as reasonably necessary to:
Provide our services
Maintain project and customer records
Fulfill contractual obligations
Process payments and maintain accounting records
Resolve disputes or customer service matters
Maintain warranty or service information
Comply with legal, tax, accounting, insurance, or regulatory requirements
Protect our legal rights and interests
When information is no longer reasonably necessary for these purposes, we may delete, anonymize, or securely dispose of it.
7. Your Choices
Depending on your location and applicable law, you may have certain rights regarding your personal information.
You may contact us to:
Request information about the personal information we maintain about you
Request correction of inaccurate information
Request deletion of certain personal information, where applicable
Update your contact information
Change your communication preferences
Opt out of promotional email communications
Opt out of SMS communications by replying STOP
Certain information may need to be retained to comply with legal requirements, maintain business records, complete contractual obligations, or protect our legal rights.
8. Third-Party Websites and Services
Our Site may contain links to websites, applications, financing providers, payment processors, social media platforms, or other services operated by third parties.
ROC Paint Co. is not responsible for the privacy practices, security, or content of third-party websites or services. We encourage you to review the privacy policies of any third-party service you use.
9. Children’s Privacy
Our Site and services are intended for adults and are not directed toward children under the age of 13.
We do not knowingly collect personal information directly from children under the age of 13 through our Site. If we become aware that we have collected such information without appropriate authorization, we may take steps to delete it.
10. Changes to This Privacy Policy
ROC Paint Co. may update this Privacy Policy from time to time to reflect changes in our business practices, technology, services, legal requirements, or other circumstances.
When changes are made, the “Last Updated” date at the top of this Policy will be revised.
We encourage you to periodically review this Privacy Policy for updates.
11. Contact Us
If you have questions regarding this Privacy Policy, our privacy practices, or the information we maintain about you, please contact us:
ROC Paint Co.
Email: [ROC PAINT CO. EMAIL]
Phone: [ROC PAINT CO. PHONE NUMBER]
Website: [ROC PAINT CO. WEBSITE URL]
For assistance with SMS communications, you may also reply HELP to any text message from ROC Paint Co.
To stop receiving SMS messages, reply STOP at any time.